Skip to content
All routes operational · 99.97% uptime
Pricing · Transparent · Direct-route

Messaging infrastructure that delivers.

$0.0042/SMS on the US route · 190 direct-route countries · 99.95% uptime SLA. Mid-market teams ship SMS, WhatsApp, and voice without reseller markup.

$0.0042US / SMS 190direct-route countries 99.95%platform SLA 14.2Bmessages since 2012

No credit card. Volume tier auto-applies at 50k+ messages/month.

Rate matrix

Per-country SMS rates — direct Tier-1 routes in 190 countries.

Effective per-SMS price in USD. DLR (delivery receipt) included on every route. Volume tiers auto-apply at 50k, 250k and 1M messages/month — no renegotiation required.

Country Route type DLR Effective rate vs. mid-market avg. Notes
United Kingdom Tier-1 direct Included $0.0220 / SMS −18% Ofcom-registered originator
India Tier-1 direct Included $0.0118 / SMS −27% TRAI DLT templates, 32 regions pre-approved
Germany Tier-1 direct Included $0.0350 / SMS −19% EU GDPR-ready, Frankfurt hub

Need a country not listed? Check the full 190-country matrix in our API docs or talk to sales — every route is direct, no reseller hops.

Estimate

Estimate your monthly SMS spend in 30 seconds.

Three knobs. One output. Use the rate matrix above as your source of truth — this walks a typical mid-market marketing ops team through the same calculation our finance reviewers run during onboarding.

01

Monthly volume

Total outbound messages across SMS, WhatsApp, and OTP verification channels. Most of our mid-market customers sit between 50k and 1M messages/month at launch.

Example: 250,000 messages
02

Country mix

Weight by destination. A US-heavy mix prices closer to the $0.0042 anchor; an EU/UK mix shifts the blend toward $0.022–$0.035 per SMS. We bill per destination, not per account.

Example: US 60% · UK 25% · DE 15%
03

WhatsApp share

WhatsApp Business is billed per conversation (24-hour session), not per message. Shifting 20–35% of promotional traffic to WhatsApp typically reduces blended spend by 12–28% for engagement-heavy campaigns.

Example: 25% on WhatsApp
Sample monthly spend · 250k mixed-channel campaign
SMS (187,500 × blended $0.0114) $2,137.50
WhatsApp Business (62,500 conversations × $0.0420) $2,625.00
DLR + webhook receipts Included
Total estimated monthly spend $4,762.50

Figures assume standard volume tier. Use the free trial to validate delivery on your actual destinations before committing.

Comparison

How we compare to typical mid-market SMS providers.

Same four criteria every mid-market RFP line item asks about. Numbers are our own verified figures vs. the median of public mid-market CPaaS pricing and review data as of Q1 2026.

Buying criterion BulkSMS Services Mid-market average

Effective US route rate

Per-SMS at 250k messages/month tier.

$0.0042 / SMS
$0.0054 / SMS

Platform uptime SLA

Contractual, with credits on miss.

99.95%
99.50%

Median integration time

REST API or SMPP, first 200 OK.

11 minutes
~4 hours

First-response support

Median, 24/7, in-house engineering.

< 4 minutes
~38 minutes

Source: BulkSMS Services internal benchmarks, 2024 G2 Mid-Market Grid (2,140 verified reviews), and public pricing pages of four comparable CPaaS vendors as of January 2026.

Reliability · behind the rate

The reliability behind the rate.

99.95%

Platform uptime SLA

Backed by credits, audited monthly. 99.97% actuals over the trailing 90 days.

< 1.2s

DLR webhook latency

Real-time delivery receipts hit your webhook in under 1.2 seconds, p95.

11min

Median integration

First 200 OK on REST API or SMPP. 12 pre-built CRM connectors included.

24/7

In-house engineering

No outsourced tier-1. 42-person NOC across Singapore, Frankfurt, Mumbai, Atlanta.

ISO 27001 certified since 2017 SOC 2 Type II audited annually GDPR · TCPA · TRAI DLT · Ofcom covered 97.4% client retention · 8 quarters
FAQ

Pricing questions, answered straight.

The procurement-side questions that gate sign-up. If your finance team asks something we haven't covered here, our sales engineers respond in under four minutes.

Do trial credits roll over if I don't use them?

No. The 100 free SMS credits are intended as a delivery-quality check on your actual destinations. They expire 30 days after account creation. Paid credits do not expire.

How does overage billing work if I exceed my monthly tier?

Overage auto-applies at the next tier's per-SMS rate. You'll see it in the dashboard before the billing cycle closes, and we notify your account owner at 80% and 100% of contracted volume.

Can I consolidate billing across multiple countries?

Yes. Single MSA, single invoice in USD, EUR, GBP, SGD or INR. Multi-country consolidation is the default for accounts above 250k messages/month and removes per-destination admin overhead.

Are DLT registration and regulatory template fees included?

In-house compliance handles entity registration (DLT, 10DLC, A2P) at no additional cost on standard routes. WhatsApp Business conversation-based pricing is transparent per the Meta rate card — no markup on our side.