Monthly volume
Total outbound messages across SMS, WhatsApp, and OTP verification channels. Most of our mid-market customers sit between 50k and 1M messages/month at launch.
250,000 messages$0.0042/SMS on the US route · 190 direct-route countries · 99.95% uptime SLA. Mid-market teams ship SMS, WhatsApp, and voice without reseller markup.
$0.0042US / SMS
190direct-route countries
99.95%platform SLA
14.2Bmessages since 2012
No credit card. Volume tier auto-applies at 50k+ messages/month.
Effective per-SMS price in USD. DLR (delivery receipt) included on every route. Volume tiers auto-apply at 50k, 250k and 1M messages/month — no renegotiation required.
| Country | Route type | DLR | Effective rate | vs. mid-market avg. | Notes |
|---|---|---|---|---|---|
| United States | Tier-1 direct | Included | $0.0042 / SMS |
−22% | Short code + 10DLC, A2P registered |
| United Kingdom | Tier-1 direct | Included | $0.0220 / SMS |
−18% | Ofcom-registered originator |
| India | Tier-1 direct | Included | $0.0118 / SMS |
−27% | TRAI DLT templates, 32 regions pre-approved |
| Germany | Tier-1 direct | Included | $0.0350 / SMS |
−19% | EU GDPR-ready, Frankfurt hub |
Need a country not listed? Check the full 190-country matrix in our API docs or talk to sales — every route is direct, no reseller hops.
Three knobs. One output. Use the rate matrix above as your source of truth — this walks a typical mid-market marketing ops team through the same calculation our finance reviewers run during onboarding.
Total outbound messages across SMS, WhatsApp, and OTP verification channels. Most of our mid-market customers sit between 50k and 1M messages/month at launch.
250,000 messagesWeight by destination. A US-heavy mix prices closer to the $0.0042 anchor; an EU/UK mix shifts the blend toward $0.022–$0.035 per SMS. We bill per destination, not per account.
US 60% · UK 25% · DE 15%WhatsApp Business is billed per conversation (24-hour session), not per message. Shifting 20–35% of promotional traffic to WhatsApp typically reduces blended spend by 12–28% for engagement-heavy campaigns.
25% on WhatsApp$2,137.50
$2,625.00
Included
$4,762.50
Figures assume standard volume tier. Use the free trial to validate delivery on your actual destinations before committing.
Same four criteria every mid-market RFP line item asks about. Numbers are our own verified figures vs. the median of public mid-market CPaaS pricing and review data as of Q1 2026.
Per-SMS at 250k messages/month tier.
$0.0042 / SMS$0.0054 / SMSContractual, with credits on miss.
99.95%99.50%REST API or SMPP, first 200 OK.
11 minutes~4 hoursMedian, 24/7, in-house engineering.
< 4 minutes~38 minutesSource: BulkSMS Services internal benchmarks, 2024 G2 Mid-Market Grid (2,140 verified reviews), and public pricing pages of four comparable CPaaS vendors as of January 2026.
99.95%Backed by credits, audited monthly. 99.97% actuals over the trailing 90 days.
< 1.2sReal-time delivery receipts hit your webhook in under 1.2 seconds, p95.
11minFirst 200 OK on REST API or SMPP. 12 pre-built CRM connectors included.
24/7No outsourced tier-1. 42-person NOC across Singapore, Frankfurt, Mumbai, Atlanta.
The procurement-side questions that gate sign-up. If your finance team asks something we haven't covered here, our sales engineers respond in under four minutes.
No. The 100 free SMS credits are intended as a delivery-quality check on your actual destinations. They expire 30 days after account creation. Paid credits do not expire.
Overage auto-applies at the next tier's per-SMS rate. You'll see it in the dashboard before the billing cycle closes, and we notify your account owner at 80% and 100% of contracted volume.
Yes. Single MSA, single invoice in USD, EUR, GBP, SGD or INR. Multi-country consolidation is the default for accounts above 250k messages/month and removes per-destination admin overhead.
In-house compliance handles entity registration (DLT, 10DLC, A2P) at no additional cost on standard routes. WhatsApp Business conversation-based pricing is transparent per the Meta rate card — no markup on our side.